The Apple Upgrade program is great for consumers and Apple, but bad for carriers like Verizon and AT&T — here's why
Where were you when the first iPhone went on sale back in 2007? I remember clearly that I was working for Phones4U — a third-party phone reseller in the UK — and the iPhone launch completely decimated the business, as suddenly Phones4U wasn't a reseller of the most popular phone on the market. The same existential threat applied to all carriers except AT&T and O2, which had exclusive launch rights to the iPhone in the US and UK, respectively. Fast-forward 19 years, and Apple has repeatedly proven that the iPhone's popularity gives it considerable power over its carrier partners — customers are no longer loyal to the carrier providing the mobile service, but to the brand behind their favorite phone. Apple's newest commercial venture, the Apple Upgrade program — which was announced earlier this year and is, at the time of writing, still only available in the US — is the latest dagg...