The PlayStation physical games debacle is taking over everything Sony does — it’s the biggest tech PR disaster since Sonos’ app update, so will Sony learn the lessons that turned Sonos around?
Sony's social media team are having a rough week: anything they post is getting piled on by angry gamers who are outraged by Sony's plans to stop the production of game discs . Many PlayStation owners are vowing to boycott the PlayStation Store, cancel their PlayStation Plus membership and never buy PlayStation products again. It's a PR nightmare for sure, with pretty much any online PlayStation content becoming a place for gamers to protest, derailing any attempt to talk about anything else. It reminds me of the response to Sonos' introduction of a new and hugely flawed app , which Sonos now admits was badly done. Sonos' PR nightmare lasted for around 18 months, there is now optimism and rebuilt trust around the new changes it's bringing to improve the app . Could Sony learn from Sonos' experience and its attempts to rebuild customer trust? I think the answer is: yes ...