AI may be the future, but customer experience must meet the price-point
AI innovation took center stage at IFA Berlin this year, with unprecedented solutions operating alongside vastly enhanced products powered by AI . Exhibitors showcased everything from advanced humanized assistants designed for daily chores to AI-driven robotic pets offering emotional companionship. It will take time for these products to be honed and readily available for consumers, but many innovations are already here. Hisense demonstrated its AI companion suite, which will transform user interaction while Miele’s flagship lineup highlighted the role AI, advanced sensors and connected systems can play in minimizing decision-making in daily tasks. While these products may be received well by tech loving audiences, not all consumers are convinced. When these products make it to market, brands and retailers are likely to be faced with cynicism, safety concerns and complexity-driven confusion. To ...