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Formula 1 world champion Lando Norris has signed up with a mysterious company claiming it provides 'rocket fuel for AI' — but why?

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In today's social media age, celebrity brand ambassadors are a common sight, helping endorse or promote a brand's products or tools, giving that extra bit of sparkle or star power. This is especially true in the consumer market, but we're now increasingly seeing it in the B2B tech world, where what 10 years ago would have been niche businesses now have the power to hire top talent to promote their brand - I'm talking Idris Elba promoting ServiceNow, Keanu Reeves bigging up Palo Alto Networks, and Matthew McConaghey being the voice of Salesforce. But as a massive Formula 1 fan, I was intrigued to read a press release announcing reigning world champion Lando Norris as a "brand ambassador" for a data company I'd never heard of - so who (or what) exactly are Starburst? All about Starburst Founded in 2017, and boasting that organizations in more than 60 countries rely on ...

OVH Cloud tells users to expect 87% price rise — with gaming servers hit particularly hard

OVHcloud will raise dedicated server prices from September 2026, with latest-generation Game range going up by as much as 87% Current-generation hardware will see increases of 51%, while older, 2024-gen hardware will see prices go up by 28% on average Move is linked to AI-related surge in memory and storage prices, with OVHcloud CEO stating the former has increased sixfold and could potentially double again by early 2027 French cloud platform OVHcloud is sounding the alarm for customers who use its dedicated gaming servers about a price increase that kicks in starting in September 2026 for server configurations, including its 'Game' offerings, that currently start at $357 on the US storefront. In a post on X , CEO Octave Klaba highlighted the projected price increases as a percentage over prior commitments, stating that while 2024-built machines would not see a price increase, Gen 2026 ...

Exclusive: 'If we're going to do it half-assed, let's not do it at all' — Co-founder reveals how a Batman chair changed Secretlab forever

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Founded in 2014 by competitive Starcraft 2 players Ian Ang and Alaric Choo, Secretlab has steadily grown from one of Singapore’s countless plucky start-ups to one of the most recognizable gaming chair brands in the world. The award-winning Secretlab Titan Evo 2022 is its flagship product (named one of the best gaming chairs on the market in our review ). The brand also manufactures a successful line of desks and this year branched into the productivity-focused task chair market with its new Atlas model . Special edition gear has steadily become a key part of the offering as well. Shoppers can scoop up officially licensed products tied to some of the biggest games like Overwatch and Cyberpunk 2077 , massive multimedia franchises including Pokémon and Warhammer, popular esports teams, or even luxury car brands McLaren and Lamborghini. But it all began with a certain caped crusader. The Batman bluep...

Marvel's Wolverine confirmed to have New Game Plus at launch and features a side activity called Nightmare Doors where players 'confront Logan's nightmares to uncover his past'

Marvel's Wolverine will feature New Game Plus at launch The game will also offer extra features like Mission Replay and a Nightmare Doors side activity Nightmare Doors contains trials where players "confront Logan's nightmares to uncover his past" Marvel's Wolverine is shaping up to be a big hit for 2026, and now Insomniac Games has revealed even more features that players can expect when the game launches next month. Insomniac has confirmed that, unlike Marvel's Spider-Man and Spider-Man 2 , Marvel's Wolverine will launch with New Game Plus, allowing players to replay the game with all their upgrades, unlocked suits, and more. "In a New Game Plus, you can use all of your loadout and progression that you already unlocked," senior project director Jess Reiner-Reed told IGN . "You can choose whatever suit you want. So there's some fun things that...

There's at least 200 hours of Disney X Square Enix RPG magic in the Kingdom Hearts Integrum Masterpiece Collection — and it's now only $30 / £25.50

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I don't often like to talk about games in terms of dollars or pounds per hour of playtime, but when there's a deal that offers such outstanding value for money, it's hard not to highlight how much you get for the price paid. That's where I'm at while looking at this deal on the Kingdom Hearts Integrum Masterpiece Collection on Steam , as it's now a whopping 70% off. Working out exactly what you get in this bundle is almost as complicated as summarising the plot of the games (oh yes, I went there), but the simple answer is that it's basically the easiest way to play (or watch) the entire Kingdom Hearts series so far — all 200 hours or more of it. To start, you get Kingdom Hearts HD 1.5 and 2.5 Remix , which includes complete versions of the first and second mainline games ( Kingdom Hearts 1 and Kingdom Hearts 2 ), as well as a remaster of the Game Boy Advance interque...

The Pentagon has unveiled an improved online store to buy counter-drone kits, but you probably won't ever be able to see it

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The Department of War announced an expanded counter-drone marketplace It's built by four-year-old startup Kaizen Laboratories under a $15 million prototype contract The platform sees defense vendors including Anduril, DroneShield, AeroVironment, and SMARTSHOOTER listing products for sale to approved buyers The US Department of War has announced an expanded version of the counter-unmanned aerial system marketplace run by Joint Interagency Task Force 401, its coordination hub for counter-drone work. A report by DroneFront found the platform is built and operated by Kaizen Laboratories, a four-year-old software company in New York, under a $15 million prototype contract. The announcement is an impressive milestone in a procurement experiment that has been running behind closed doors since February 2026, with access available only to vetted buyers. AI-assisted digital procurement with safeguards...

Linus Torvalds says 'huge' Linux kernel updates are now the status quo — and it's all thanks to AI

Linus Torvalds called Linux 7.2-rc7 part of a "new normal" of oversized release candidates Torvalds attributes the volume of fixes to reviews by various AI tools, a week after calling rc6 the biggest in years by commit count The growth is in late-cycle bug fixes rather than features, and Torvalds credits AI review rather than AI authorship, with humans still writing and submitting the patches Modern coding approaches dictate that Release Candidates should be expected to shrink as patches and code fixes get increasingly smaller as the software enters what many call a "stabilization phase". Linux 7.2-rc7 did not do that, and neither did rc6 before it - and announcing the seventh candidate on August 9, 2026 Linus Torvalds wrote he could not say he was thrilled about the size of it, but that it is what it is: the new normal, with a lot of fixes, many of them the result of review ...