Exclusive: 'If we're going to do it half-assed, let's not do it at all' — Co-founder reveals how a Batman chair changed Secretlab forever
Founded in 2014 by competitive Starcraft 2 players Ian Ang and Alaric Choo, Secretlab has steadily grown from one of Singapore’s countless plucky start-ups to one of the most recognizable gaming chair brands in the world. The award-winning Secretlab Titan Evo 2022 is its flagship product (named one of the best gaming chairs on the market in our review ). The brand also manufactures a successful line of desks and this year branched into the productivity-focused task chair market with its new Atlas model . Special edition gear has steadily become a key part of the offering as well. Shoppers can scoop up officially licensed products tied to some of the biggest games like Overwatch and Cyberpunk 2077 , massive multimedia franchises including Pokémon and Warhammer, popular esports teams, or even luxury car brands McLaren and Lamborghini. But it all began with a certain caped crusader. The Batman bluep...