The paradox of AI: problem vs. opportunity in web innovation
AI has dominated headlines, product strategies, and investment for the past two years, but as businesses reflect heading into 2025, an uncomfortable question lingers: where is AI’s financial impact, really? Amidst the AI hype climate, businesses have been eager to invest in emerging technologies that promise the world. So eager, in fact, that the market is now saturated with hastily-developed products designed more to showcase adoption than to deliver measurable impact. While AI tools have existed for some time, the rise of generative AI — starting with the release of ChatGPT just over two years ago — has captured broader attention and rekindled a frenzy of innovation, akin to the dot-com boom of the late 1990s. Generative AI's accessibility is lowering barriers to entry, sparking both a rush to investment and concern across industries. When applied strategically, it’s clear that AI can revolutionize user experiences at places like websites, where the potential for customer ex...